Tenant Representation in Hollywood
Negotiating the Best Lease Terms on Your Behalf
- Los Angeles
- Orange County
- San Diego
- Inland Empire
CA Broker License #02194547
What Is Tenant Representation in Hollywood
Tenant representation means having a commercial real estate advisor who works exclusively for you—not the landlord.
In a market like Hollywood, that’s important. Landlords and their brokers negotiate deals every day across office, industrial, flex, creative, and mixed-use properties. Having your own representation helps level the playing field and ensures you’re making decisions with the right information.
At Peninsula Commercial Real Estate Group, we guide you through the entire process—from identifying the right spaces to negotiating lease terms and reviewing the full financial picture. The goal is simple: help you secure the right space on the best possible terms for your business
Why Work with a Tenant Rep in Hollywood
Hollywood offers a diverse mix of office, flex, warehouse, creative, and production-oriented commercial properties, making it attractive to businesses seeking a central Los Angeles location with access to a large workforce and extensive industry connections.
With a combination of office buildings, warehouse properties, adaptive reuse spaces, creative campuses, and mixed-use developments, landlords are experienced and well-advised. Without representation, tenants can easily miss opportunities or agree to terms that aren’t in their favor.
Having a tenant rep helps you:
- Understand what the market is really doing (not just asking rates)
- Negotiate meaningful concessions like free rent and tenant improvements
- Avoid hidden costs in operating expenses and lease structure
- Maintain flexibility for future growth
Here’s how we protect you in Hollywood:
- No Conflicts of Interest
We represent tenants only—never landlords—so every recommendation is aligned with your business, your economics, and your long-term strategy. - Stronger Negotiating Position
We leverage real-time market data, comparable transactions, and landlord insight to negotiate from a position of strength so you’re not leaving concessions or value on the table. - Lower Total Occupancy Costs
We look beyond base rent to structure the full deal: tenant improvement allowances, free rent, operating expenses, flexibility, and long-term financial impact. - No Cost to You
Tenant representation fees are typically paid by the landlord, allowing you to retain expert representation without additional out-of-pocket cost.
I started Peninsula Commercial Real Estate Group with a clear focus: to represent tenants with integrity, strategy, and a level of care that is often missing in this industry.
As a woman in this industry, I bring a perspective grounded in discipline, attention to detail, and a strong sense of accountability. I also deeply value working with a diverse range of clients and perspectives, which shapes how I approach every assignment.
That mindset carries through to how we represent our clients. We are detail-oriented, disciplined in our analysis, and fully committed to protecting your interests at every step.
My background also shapes this approach. I spent over 15 years at large commercial real estate firms, including Cushman & Wakefield and Grubb & Ellis, where I gained experience working on complex transactions and institutional-level deals. I also value the sense of community, collaboration, and giving back that was instilled in me through USC—something that continues to influence how I build relationships and support my clients.
Today, I bring that institutional experience into a more boutique, hands-on approach—providing thoughtful, strategic guidance with a high level of personal attention.
Corina Irvin – CEO, Peninsula Commercial Real Estate Group
Commercial Tenant Representation Services in Hollywood
Site Selection & Market Survey
We identify available office, industrial, warehouse, flex, and creative spaces throughout Hollywood and neighboring submarkets, narrowing options based on your size, budget, operational requirements, and growth plans.
Lease Negotiation
We negotiate all key business terms—including rent, tenant improvement allowances, free rent, renewal options, operating expenses, and parking—with a strategy tailored to each building and landlord.
Office Space
We represent businesses seeking traditional office, executive office, medical office, and creative office environments. Whether you need a client-facing location, collaborative workspace, or company headquarters, we help evaluate options and negotiate favorable lease terms.
Professional Services (Law Firms, Finance, Consulting)
We represent professional service firms, including law firms, financial services companies, consultants, and advisory groups, helping them secure space that supports both client-facing needs and day-to-day operations while negotiating terms that align with their business goals.
Industrial, Warehouse & Flex Space
We work with industrial users, distributors, e-commerce companies, contractors, light manufacturers, and service businesses to identify facilities that support their operations. We evaluate factors such as loading, power, warehouse functionality, parking, accessibility, and future expansion needs.
Hollywood contains a variety of warehouse, flex, and adaptive reuse properties that can accommodate a range of operational requirements. We help companies evaluate key factors to ensure the space supports both current operations and future growth.
Technology, Media & Entertainment Companies
Hollywood is home to a diverse mix of entertainment, media, technology, and content creation businesses. We represent production companies, studios, talent agencies, digital media firms, content creators, streaming-related businesses, and technology companies seeking office, creative, flex, and production-oriented space.
Whether you need collaborative creative office space, headquarters space, production support facilities, or a combination of office and warehouse functionality, we help identify locations that support your operations while negotiating favorable lease terms.
Lease Review & Financial Analysis
Before you sign, we break down the full cost of the lease so you understand exactly what you’re committing to—not just the base rent.
Renewals & Relocations
If you’re already in a space, we typically start 12–18 months early so you have leverage—whether that means negotiating a better renewal or exploring new options.
Hollywood Market Overview
Hollywood is one of Los Angeles’ most recognizable business districts and remains a major hub for entertainment, media, production, technology, and creative industries.
The market includes:
- Traditional office buildings
- Creative office environments
- Production and studio-adjacent space
- Warehouse and light industrial properties
- Flex and hybrid work environments
- Adaptive reuse commercial buildings
Major industries in Hollywood include entertainment, film and television production, digital media, content creation, advertising, marketing, technology, professional services, fashion, beauty, and creative services.
Businesses choose Hollywood for its central location, deep talent pool, access to major transportation corridors, and proximity to neighboring submarkets such as West Hollywood, Burbank, Glendale, Downtown Los Angeles, and Mid-Wilshire.
Most brokers focus on transactions. We focus on outcomes.
- Tenant-Only Representation
We don’t represent landlords—so there’s no conflict of interest, and no divided priorities. - Financially Driven Decision-Making
We break down every option so you understand the true cost—not just the asking rent. This is where better decisions (and real savings) happen. - Strategic, Not Transactional
We think beyond the deal—considering your growth, flexibility, and long-term positioning. - Hands-On, Senior-Level Execution
You work directly with experienced leadership throughout the process—not passed off to a junior team.
How We Work
Our process is simple and structured:
- Understand Your Requirement
We start by aligning on your goals, space needs, timing, and budget. - Curate the Right Options
We identify and present a focused shortlist of Beverly Hills office spaces that align with your criteria. - Analyze & Compare
We provide side-by-side financial analysis so you can clearly evaluate your options. - Negotiate & Execute
We lead negotiations, structure the deal, and guide you through lease execution—protecting your interests every step of the way.
The goal is simple: help you make a clear, confident real estate decision—and secure the best possible outcome.
Who We Work with in Hollywood for Tenant Representation
We represent a wide range of businesses leasing office, industrial, warehouse, flex, and creative space in Hollywood, including:
✔ Entertainment & Media Companies
✔ Film, Television & Production Companies
✔ Talent Agencies & Management Firms
✔ Digital Media & Content Creation Companies
✔ Technology & Software Companies
✔ Advertising, Marketing & Public Relations Agencies
✔ Architecture, Design & Creative Services Firms
✔ Professional Services (law firms, finance, consulting)
✔ E-Commerce & Distribution Companies
✔ Industrial & Warehouse Users
✔ Fashion, Beauty & Lifestyle Brands
✔ Startups & Growing Businesses
FAQs About Tenant Representation in Hollywood
Tenant representation means having a commercial real estate advisor who represents your interests—not the landlord’s—when leasing office, industrial, warehouse, creative, or flex space.
There is no cost to you. In most cases, the landlord pays the commission as part of the leasing transaction.
Ideally 12–18 months before your lease expires. Starting early gives you more options and stronger negotiating leverage.
Hollywood attracts a diverse mix of tenants, including entertainment and media companies, production firms, talent agencies, marketing and advertising agencies, technology companies, professional service firms, creative businesses, e-commerce users, distributors, and growing startups seeking a central Los Angeles location.